How to Build a Strong SEO Keyword List (and the #1 FREE tool)
Calendar Icon - Dark X Webflow Template
March 3, 2023
Clock Icon - Dark X Webflow Template
 min read

How to Build a Strong SEO Keyword List (and the #1 FREE tool)

Learn how to create a strong SEO keyword list and discover the #1 FREE tool for success. Optimize your content today!

Are you struggling to generate traffic to your website despite having great content?

It's possible that you're not using the right SEO keywords to reach your target audience.

Keywords play a crucial role in any successful SEO strategy.

They help search engines understand the content on your website and match it with relevant user queries.

However, building a strong SEO keyword list can be overwhelming, especially for beginners.

In this post, we'll guide you through the process of creating a strong SEO keyword list and introduce you to the #1 FREE tool that can help you in this process.

What is an SEO keyword list?

An SEO keyword list is a compilation of specific words or phrases that website owners use to optimize their website content to attract more organic traffic.

These keywords are relevant to the website's content, products, or services, and they are often the search terms that potential customers use to find what they are looking for on search engines like Google, Bing, and Yahoo.

A keyword list is a collection of specific words or phrases that website owners use to optimize their website content and attract more organic traffic by targeting popular search queries related to their industry or niche.

The process of creating an SEO keyword list involves researching the most popular search queries related to a particular industry or niche.

This research is done using various keyword research tools that help website owners identify relevant keywords that they can use to optimize their website content.

Example of keyword list from

Once a list of relevant keywords is created, website owners strategically place these keywords within their website content to improve search engine rankings. However, it's important to note that keyword stuffing, or the overuse of keywords on a webpage, can negatively impact a website's search engine rankings as search engines consider it spammy behavior.

Example of keyword list

Let's consider a fictive example to better understand how to create an SEO keyword list.

Suppose we are creating an online store that sells organic skincare products. Here are some potential keywords we could use to optimize our website content:

1. Organic skincare

2. Natural skincare

3. Non-toxic skincare

4. Chemical-free skincare

5. Cruelty-free skincare

6. Vegan skincare

7. Eco-friendly skincare

8. Sustainable skincare

9. Anti-aging skincare

10. Acne treatment

11. Sensitive skin care

12. Hydrating skincare

13. Facial oils

14. Body oils

15. Handmade skincare

16. Small-batch skincare

17. Green beauty products

18. Clean beauty products

19. Skin health

20. Skincare routine tips

How do I create an effective SEO keyword list?

Creating an effective SEO keyword list is a crucial step in the process of driving organic search traffic to your website. While creating a list of keywords might sound easy, it requires careful research and analysis to ensure that your keywords are relevant, well-targeted, and have a high search volume. Here are some tips to help you create an effective SEO keyword list:

1. Understand your audience: Start by understanding your target audience and their language when searching for information related to your niche. This will help you identify the keywords most likely to drive relevant traffic to your website.

2. Conduct keyword research: Use keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush to identify the most popular keywords related to your niche. Look for keywords with a high search volume and low competition.

3. Analyze your competitors: Analyze the keywords your competitors use to drive traffic to their websites. This will help you identify gaps in your keyword strategy and find new keyword opportunities.

4. Focus on long-tail keywords: Long-tail keywords are more specific and have a lower search volume than broad keywords. However, they are also less competitive and more likely to drive targeted traffic to your website. So, try including a mix of long-tail and broad keywords in your SEO keyword list.

5. Use keyword grouping: Group your keywords into themes or categories based on their relevance and user intent. This will help you create targeted content and optimize your website for specific topics rather than individual keywords.

Once you have created your SEO keyword list, it's time to optimize your content for those keywords.

This involves incorporating your target keywords naturally into your headings, titles, and copy. However, it's important not to overdo it, as keyword stuffing can actually harm your search engine rankings. Instead, focus on creating high-quality, informative content that naturally includes your target keywords.

Another classic tool for generating keyword lists is Google Keyword Planner

Important to measure the impact of your SEO efforts by tracking your organic traffic after targeting specific keywords. This will help you identify which keywords drive the most traffic and which need to be optimized further. By following these tips, content marketers can effectively use SEO to drive organic search traffic to their websites and improve their overall online visibility.

How can I identify the most relevant SEO keywords for my website?

If you want to improve your website's search engine ranking, one of the most important things to do is to identify the most relevant SEO keywords for your site. Here are some steps you can follow to help you identify the best keywords for your website:

1. Consider your target audience: Consider who your ideal customers are and what they might be searching for when they look for products or services like yours. Try to devise a list of keywords they might use to find your site.

2. Use keyword research tools: There are several free and paid keyword research tools available, such as Google Keyword Planner, Ahrefs, SEMrush, and of course, our very own here at These tools can help you to find out how often certain keywords are searched for, and how difficult it might be to rank for them.

3. Analyze your competitors: Look at the keywords your competitors are using on their websites, and see if there are any that you could use. This can help you identify market gaps that you can target with your own content.

4. Use long-tail keywords: Long-tail keywords are longer and more specific keyword phrases that are less competitive than shorter, more generic phrases. By targeting long-tail keywords, you can attract more targeted traffic to your site.

5. Consider user intent: When thinking about keywords, think about the user's intent. What are they really searching for? You can use this information to create content that answers their specific questions

What is the difference between an SEO keyword list and a content list?

When it comes to optimizing your website for search engines, both an SEO keyword list and a content list play a significant role. However, there is a fundamental difference between the two.

An SEO keyword list is a compilation of phrases and words that people use to search for the products or services that you offer. It is a targeted list of keywords that you want to rank for in search engine results pages (SERPs). SEO keyword lists are created by carrying out extensive keyword research.

On the other hand, a content list is a plan that outlines the topics and ideas that you want to cover in your website content. This list is created based on the type of information your target audience is searching for and the topics that align with your overall marketing strategy.

While an SEO keyword list is used to optimize content for search engines, a content list is used to create relevant and valuable content to your audience.

However, the two lists are not mutually exclusive. In fact, they work together to create a comprehensive approach to content optimization.

By incorporating the keywords from your SEO keyword list into your content list, you can create content that is both optimized for search engines and valuable to your target audience. This approach will improve your search engine rankings and increase the likelihood of your content being shared and linked to by your target audience.

Types of Keyword Groupings for SEO

Keyword grouping helps website owners to create targeted content and optimize their websites for specific topics. Here are some types of keyword groupings one might use:

  1. Product or Service Categories: Group your keywords by the different categories of products or services you offer.
  2. Geographic Locations: If your business operates in multiple locations, group your keywords by the different geographic locations to target local searchers.
  3. User Intent: Group your keywords based on the user intent, such as informational, navigational, or transactional.
  4. Buyer's Journey: Group your keywords based on where the user is in the buyer's journey, such as awareness, consideration, or decision-making stage.
  5. Content Types: Group your keywords based on the type of content you plan to create, such as blog posts, videos, infographics, or case studies.
  6. Industry or Niche: Group your keywords by industry or niche to target specific topics or audiences.
  7. Competitor Analysis: Group your keywords based on your competitor's strategy and where they are ranking for in search results.

Remember to choose keyword groupings that make sense for your business and audience. Organizing and optimizing your keywords can improve your website's search engine rankings and attract more organic traffic.

How to Build a Strong SEO Keyword List (and the #1 FREE tool)

As an SEO specialist, I have a strong passion for keyword research and focus on exploring relevant topics.

Latest articles

Browse all

Related articles

Browse all