How to Increase Search Volume: My Personal Journey from Zero to Hero
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May 9, 2023
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 min read

How to Increase Search Volume: My Personal Journey from Zero to Hero

Are you struggling to get your blog noticed? One of the biggest challenges bloggers face is increasing their search volume.

In this post, I'll share my personal experience of going from zero to hero and uncover the strategies I used to significantly boost my blog's search volume. So whether you're a novice blogger or an experienced content marketer, buckle up and get ready for some valuable insights!

Understanding the Importance of Search Volume

When it comes to digital marketing, search volume plays a crucial role in determining your online visibility. As someone who has struggled with low traffic on my blog, I learned that increasing search volume should be the aim of any brand or blogger looking to grow their audience. By balancing content creation with keyword research and optimization, I was able to increase my website's ranking on search engines and attract more organic traffic.

Increasing your search volume can help grow your audience and attract more organic traffic.

However, competition for high search volumes can be fierce, especially if you're running an ads campaign. It's important to strike a balance between awareness and conversion when creating content for your brand. Through consistent blogging and engaging campaigns that focus on providing value rather than just selling products or services, you can establish yourself as an authority in your niche while also boosting your search volume.

What is Search Volume?

Search volume refers to the number of times a particular keyword or phrase is searched on search engines like Google. It can be an essential metric when it comes to planning ads, campaigns, and content creation for your brand. Search volume is measured using various tools such as Google Keyword Planner and SEMrush.

High search volume keywords typically have high competition, making it challenging to rank on the first page of search results despite having strong content. On the other hand, low search volume keywords might lack relevance or awareness among users searching for similar topics. Achieving a balance between these two extremes requires aim and awareness while blogging about your brand’s offering in ways that resonate with what people are searching for online.

Why is Search Volume Important?

Search volume is an essential metric for any website owner or digital marketer. Understanding your search volume can help you optimize your content and aim to increase traffic and visibility to your site. By balancing high search volume keywords with low competition, you can improve the chances of ranking higher in search engine results pages (SERPs) for relevant queries.

One way to use search volume is through keyword research for content creation. Knowing which words people are searching for can help inform your blogging campaigns or ad targeting strategies. Additionally, monitoring changes in search volume over time can also signal shifts in industry trends or awareness around a particular brand or product offering.

How I Increased My Search Volume

When I first started my blog, I struggled to attract any traffic. However, through a combination of creating high-quality content and optimizing for the right keywords, I was able to increase my search volume significantly. In addition to this, building backlinks from reputable websites helped establish my authority in the industry and drive even more organic traffic.

Engaging with social media has also been key in increasing my search volume. By sharing my posts on platforms like Twitter and LinkedIn and interacting with other users in relevant communities, I've been able to reach a wider audience and drive more traffic back to my site. Constantly monitoring and analyzing traffic data has allowed me to identify areas for improvement and adjust my strategies accordingly, leading to continued growth in search volume over time.

Creating High-Quality Content

Creating high-quality content is crucial in increasing your search volume. To create engaging content that resonates with your audience, it's important to understand their needs and interests. Use tools like Google Analytics or social media insights to gain a better understanding of your target audience.

Eye-catching headlines and visuals can also make a big difference in attracting readers' attention and keeping them engaged throughout the piece. Incorporating relevant keywords naturally into the content helps improve its visibility on search engines.

To summarize, here are some tips for creating high-quality content:

  • Understand your target audience by using data-driven insights
  • Use eye-catching headlines and visuals to attract attention
  • Incorporate relevant keywords naturally into the content

Keyword Research and Optimization

When it comes to increasing search volume, conducting thorough keyword research and optimization is crucial. Here are some tips on how to make the most of your keywords:

  • Use tools like Google Keyword Planner to identify high-volume keywords that match your content
  • Strategically include primary and secondary keywords in your content, without overstuffing them
  • Optimize meta titles, descriptions, headers and URLs with appropriate keywords

By following these steps for keyword research and optimization, you can improve the chances of your content being discovered by potential readers.

Building Backlinks

Creating shareable content is a great way to attract natural backlinks from other websites and blogs. By providing valuable and informative content, others in your industry or niche are more likely to link back to your site. Another effective strategy for building high-quality links is guest posting on authoritative websites within your industry or niche. This not only provides exposure for your brand but also establishes credibility with search engines.

Broken link building is another tactic that can be used to gain quality links back to your site. By finding broken links on other sites that relate to your content, you can offer the website owner a replacement link - one that points directly back to relevant information on your own website. These three strategies are just some of the many ways you can build strong and diverse backlink profiles, leading ultimately increased traffic volume and improved SEO rankings!

Engaging with Social Media

Sharing new blog posts or website updates on social media platforms like Twitter, Facebook, and LinkedIn is a great way to increase search volume. By doing so, you are not only driving traffic to your site but also building brand awareness. However, just sharing content isn't enough. It's important to interact with followers through comments/shares/likes/re-tweets etc., for better engagement rates.

Another effective way to increase engagement is by incentivizing users who share or engage positively about our brand/page/posts. This can be done by offering exclusive discounts or freebies as a reward for their efforts. By doing so, we're not only encouraging them to continue engaging with our content but also establishing ourselves as a brand that values its audience's participation and feedback in improving the overall quality of our services/products.

Monitoring and Analyzing Traffic

"Google Analytics is an excellent tool for monitoring traffic sources, including organic vs paid traffic. It also provides valuable insights into user demographics and behavior, allowing you to better understand your audience and their needs."

"Search Console complements Google Analytics by tracking organic search rankings and identifying potential technical issues affecting search performance. Additionally, tools like Hotjar's heatmaps can provide useful insights into how users interact with specific pages of the site."


After implementing the strategies I shared in this post, my search volume increased significantly. By focusing on keyword research and optimizing my content, I was able to attract more traffic to my website. Additionally, building backlinks and utilizing social media helped boost my search engine rankings.

Overall, increasing your search volume takes time and effort but is achievable with the right tactics in place. By consistently producing high-quality content that resonates with your audience, you can organically grow your website's visibility and ultimately drive more conversions.

How to Increase Search Volume: My Personal Journey from Zero to Hero

As an SEO specialist, I have a strong passion for keyword research and focus on exploring relevant topics.

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