My Top Tips for TikTok Keyword Research: Boost Your Views
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April 25, 2023
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 min read

My Top Tips for TikTok Keyword Research: Boost Your Views

Are you struggling to boost your reach on TikTok? Look no further!

By strategically incorporating relevant keywords into your content, you can increase visibility and attract more followers.

In this blog post, we'll explore the ultimate TikTok keyword research strategy and show you how to implement it in your own videos. Let's get started!

Understanding TikTok Keyword Research

As a TikTok creator, I know the importance of keyword research when it comes to boosting my reach on the platform.

Understanding what keywords are trending and relevant to my niche audience is crucial for creating effective content that resonates with them.

By incorporating these keywords into my captions, hashtags, and ad copy, I can better target my desired audience and increase engagement.

When conducting TikTok keyword research, it's important to consider your budget as well as your target audience.

You want to make sure you're using keywords that are not only effective but also friendly towards your brand image. With tools like available online, discovering new trends and popular search terms has never been easier.

Incorporating these insights into your content strategy will undoubtedly help take your TikTok game up a notch!

9 reasons why Keyword Research is Important on TikTok

Keyword research is important on TikTok because it helps you understand what your audience is searching for, and ultimately helps increase your visibility and reach on the platform.

Here are 9 examples of the benefit of keywords research:

  1. Increases visibility: By using relevant keywords in your TikTok content, you increase your chances of appearing in search results and being discovered by potential followers.
  2. Attracts your target audience: Strategic use of keywords helps you to attract the right audience to your profile, increasing engagement and building a strong following.
  3. Boosts engagement: When you use popular and trending keywords in your captions and hashtags, you make it easier for your audience to find and engage with your content.
  4. Enhances brand awareness: Using the same set of keywords consistently in your content can help to establish your brand and make it more recognizable to your audience.
  5. Improves content quality: Using relevant keywords can help you to create more focused and effective content that resonates with your audience.
  6. Helps to identify trends: By researching and incorporating trending keywords in your content, you can stay on top of the latest industry trends and topics.
  7. Allows for better targeting: Keyword research helps you to understand your audience's interests and preferences, allowing for more targeted content creation.
  8. Gives you a competitive advantage: By using keywords strategically, you can stay ahead of the competition and attract more views and engagement.
  9. Increases the chances of going viral: When you use trending keywords in your content, you increase your chances of creating viral content that can reach a wider audience.
As a TikTok creator, understanding the importance of keyword research can have a significant impact on your reach and engagement.

14 examples of TikTok Keywords

When it comes to TikTok, using the right keywords can make all the difference in reaching a wider audience.

Here are 14 examples of TikTok keywords that can help you boost your reach and engagement:

  • #foryoupage: Use this hashtag to increase your chances of appearing on users' For You page.
  • #trending: Jump on the latest trends by incorporating this keyword into your content.
  • #funnyvideos: Entertain your audience with humorous content using this popular hashtag.
  • #beautyhacks: Share beauty tips and tricks with fellow makeup enthusiasts.
  • #learnontiktok: Educate and inform viewers on various topics, from cooking to finance.
  • #dancechallenge: Join in on dance challenges or create your own for others to participate in.
  • #foodie: Showcase delicious dishes or share recipes as a foodie influencer.
  • #diyprojects: Show off DIY projects and inspire creativity among viewers.
  • @username mentions: Mention other creators or brands specific audiences will appreciate

Popular songs as hashtags or captions: use songs trending at tiktok signature sounds

"duet with me": Encourage users to duet with you by including this call-to-action phrase in captions.

"stitch this video": Allow users to add their own twist onto existing videos through stitching.

By utilizing these effective TikTok keywords, you can enhance the visibility of your content while targeting a friendly budget audience for maximum growth potential.

10 TikTok keyword topics to avoid

While there are many keywords that can benefit TikTok creators, there are also some that may not be as helpful. Here are 10 examples of TikTok keyword topics that might not be beneficial to use:

  • Nudity or sexually suggestive content
  • Hate speech or discrimination based on race, gender, religion, etc.
  • Violence or graphic content
  • Dangerous or harmful behavior
  • Misinformation or conspiracy theories
  • Bullying or harassment
  • Illegal activities, such as drug use or selling
  • Copyright infringement or piracy
  • Spam or fake engagement
  • Impersonation or fake identities

Also, the hashtag keyword #follow4follow can also be seen as spammy to TikTok as this keyword can attract low-quality followers who are only interested in gaining followers for themselves.

How to Conduct TikTok Keyword Research

When it comes to conducting TikTok keyword research, one of the first things I do is start with my niche. By narrowing down your focus, you can find keywords that are specific to your content and audience.

Next, I use TikTok's search function to see what types of videos are popular in my niche and what keywords people are using in their captions.

Another great way to conduct keyword research on TikTok is by exploring other accounts in your niche.

Look at the hashtags they're using and take note of any recurring themes or phrases. Lastly, don't forget about keyword research tools like Google Keyword Planner, SEMrush and

These can provide insight into which keywords have high search volume and low competition on other platforms that you can then apply to your TikTok strategy.

Start with Your Niche

Identifying your niche and target audience is crucial in creating content that resonates with your viewers on TikTok. To make the most of your keyword research, start by brainstorming relevant topics within your niche.

Consider current trends and viral content in your industry to craft engaging videos that speak directly to the interests of your followers.

Here are some tips for getting started:

  • Identify Your Niche and Target Audience: Take a closer look at the type of content you want to create, who it's meant for, and what sets you apart from other creators.
  • Brainstorm Relevant Topics Within Your Niche: Think about what questions or challenges people might have related to your niche. Look at comments under popular videos or conduct surveys/polls to gather insights.
  • Consider Current Trends and Viral Content in Your Niche: Stay up-to-date with new trends, news stories and events happening within the industry so you can tap into conversations already happening on TikTok.
"By starting with these steps, you'll be better equipped to create high-quality content that speaks directly to the needs of those who follow you."

Use TikTok's Search Function

When it comes to finding popular content on TikTok, the search function can be your best friend. Here are some tips for using it effectively:

  • Search for keywords related to your niche or topic: This will help you find relevant content and creators in your field.
  • Take note of popular hashtags and sounds that come up in the search results: Using these can increase the visibility of your own content.
  • Explore different types of content using those keywords: Don't just stick to videos  try searching for challenges, dances, duets, and more.

By utilizing TikTok's search function in this way, you'll be able to stay on top of trends within your niche while also expanding your reach through strategic use of hashtags and sounds.

Explore Other TikTok Accounts

When it comes to finding success on TikTok, one of the best things you can do is explore other accounts in your niche or industry. By doing so, you can gain valuable insights into what works well and what doesn't.

Here are a few tips for making the most out of this strategy:

  • Analyze their most successful videos and take note of the keywords they use
  • Check out comments on those videos for additional keyword ideas
  • Engage with those accounts by following, liking, and commenting on their content

By exploring other TikTok accounts, you can learn from their successes and mistakes, and apply those lessons to your own content.

By studying other creators' content, you may discover new keywords that could help boost your reach and engagement. Plus, seeing which types of content resonate with people in your target audience could inspire new ideas for your own TikTok account.

Implementing TikTok Keywords in Your Content

As a TikTok creator, I know the importance of keyword research when it comes to increasing your reach on the platform.

One strategy is to incorporate keywords into your captions. Be sure to use relevant and specific keywords that accurately describe your content.

Another way to utilize TikTok keywords is through your profile. Use relevant keywords in your bio section or even as part of your username if possible. This can help potential followers find you more easily when searching for specific topics.

Lastly, one of the most effective ways to implement TikTok keyword research is by creating content around those words and phrases.

By doing so, you'll not only increase visibility but also provide valuable information or entertainment for viewers interested in those topics.

Incorporate Keywords in Your Captions

Here are some tips that have worked wonders for me when incorporating keywords in my captions:

  • Find relevant keywords using keyword research tools: Use websites like TikTok Keywords or other SEO keyword research tools to find the best hashtags and terminology for your content.
  • Include primary and secondary keywords in your captions: Make sure you use a mix of popular and niche keywords that accurately describe what's happening in the video.
  • Make sure the caption flows naturally with the video content: Don't just stuff random keywords into your captions. Instead, make sure they fit seamlessly with what's happening on screen.

By implementing these practices, I've seen a significant increase in views and engagement on my TikTok videos.

Give them a try yourself!

Use Keywords in Your Profile

When it comes to optimizing your TikTok profile, using relevant keywords is crucial. Here are some tips on how to effectively use keywords in your bio description:

  • Add primary and secondary keywords to your bio description: Make sure to include the most important and relevant keywords related to your content or niche. This will help users find you more easily when searching for related topics.
  • Include relevant hashtags in your profile: Hashtags can also improve the discoverability of your profile. Use popular and trending hashtags that relate to your content or brand.
  • Regularly update your bio with new trending keywords: Keep up with the latest trends and add new trending keywords as they emerge.

By following these simple steps, you can optimize your TikTok profile for better discoverability among potential followers who are interested in similar topics.

Measuring the Success of Your TikTok Keyword Strategy

My TikTok keyword research strategy has always been a work in progress, but I've found that measuring its success is crucial for boosting my reach.

One way I do this is by looking at the engagement levels on my videos featuring specific keywords. If they receive more likes, comments and shares than those without those keywords, then I know it's working.

Another approach to measure your TikTok keyword strategy’s success is through tracking your follower count.

While this isn't a foolproof method as some followers may not have found you through keywords specifically, it can still give you an indication of whether or not your content resonates with viewers who discovered you via relevant hashtags and phrases.

My Top Tips for TikTok Keyword Research: Boost Your Views

As an SEO specialist, I have a strong passion for keyword research and focus on exploring relevant topics.

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